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Showing posts from August, 2015

The Problem is you're too smart.

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Ever feel like you are surrounded by people who just don’t get it?




The reason you’re struggling to get your message across may be that you are just too smart.

It’s a tough pill to swallow, I know, but it’s not your fault.

It’s a phenomenon many suffer from; we sit down at a keyboard and suddenly feel the need to flex our vocabulary muscle…how do we even function in life without a thesaurus at our side?
But have you ever sat down to write and asked yourself, “What is the reading level of my audience?” 
The answer may surprise you.

Talking to a general audience?   The national adult average is about 8.2 (that’s 8th grade…yikes). https://en.wikipedia.org/wiki/Literacy_in_the_United_States

This helps explain why authors like Ernest Hemingway, Ayn Rand, Stephen King, and JK Rowling - some of the most successful of all time - write between a 4th and 6th grade level!  http://contently.com/strategist/2015/01/28/this-surprising-reading-level-analysis-will-change-the-way-you-write/

This explai…