Inspiring Action with Whiteboard: The AECOM Story

AECOM had a dilemma. Their health insurance premiums were skyrocketing and employees, faced with exorbitant out-of-pocket costs, were skipping simple health maintenance checks that would ensure their good health. So, AECOM launched a comprehensive health maintenance program, "Wellness at AECOM," not only to promote good health, but to also save the company and its employees money. However, despite a massive print and email marketing campaign, only 24% of their nearly 100,000 employees signed up. That's it. Only 1 in 4 people were aware of this new corporate initiative. 

So, AECOM challenged us to find a way to reach and engage ALL of their target audience.

And we did! 

We worked with AECOM to produce a short whiteboard explainer video that was produced in English, French and French Canadian so everyone in AECOM's target audience could easily understand.

Within 48 hours of the release of the whiteboard video, employee sign-up was up to 78%. The $8,000 investment in our video lead to millions of dollars in savings.

Watch the Wellness at AECOM videos below:

Wellness at AECOM - English

Wellness at AECOM - French


Popular posts from this blog

Storytelling Throughout the Ages: Hieroglyphics to Emojis

Entrepreneurial Insights: Our Top 5 Sketchbook List