Million Dollar Results on a Budget

A client of ours - a large packaging company - wanted to make a big splash to announce an international merger. They wanted it to be fun, irreverent, and colorful.

The idea we pitched? Dancing packages!

321 Fast Draw Studio: Initial Storyboard Drawings for Client Pitch

So... how did we do it?

We could have gone 3D all the way along with integrating motion capture technology to animate complicated dance sequences...but we didn’t have the time or budget for that. So we opted for a more novel approach.

Using a motorized lazy susan, we filmed high-resolution digital stills of each package spinning in a complete 360 degree circle.


In addition to filming the products, we designed some of the packaging labels!


Then we used After Effects to key out the background and exported the spin as a QuickTime video with alpha (animation codec).

Next, using the puppeting tool in Adobe After Effects, our talented animators were able to choreograph simple dance moves and used the time remap tool to spin the package as needed.

via GIPHY

To further enhance the dancing effect, we filmed professional dancers from the Joel Hall Dance Company to be used as the shadows for the dancing packages. We had lots of room to spread out at Atomic Imaging Studios in Chicago. Their mega-sized green screen served as the perfect backdrop to capture the customized choreography.



Married together with a custom music track composed by Lara Golan - the final results were pure eye candy! This project creatively challenged us and we couldn't be happier with the result. Watch the final production below:


Amcor Packaging - Creating One Great Future of Packaging
The combination of Amcor and Bemis on June 11, 2019, brings two packaging companies together to create exciting benefits for customers around the world. Find out more on the Amcor website: www.amcor.com/about/overview/new-amcor.


To find out more about 321 Fast Draw, visit:
www.321fastdraw.com

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